In recent years, social networks have transformed from a platform for communication into a full-fledged business tool. However, manually maintaining dozens of channels, creating content, communicating with subscribers, and simultaneously analyzing hundreds of metrics is a task that quickly becomes overwhelming even for an experienced SMM specialist. Soft Bis solved this problem with the help of a comprehensive SMM+AI service: we combined the best marketing practices and the capabilities of modern machine learning models to automate routine and free up the creative resource of your team.

 Information noise: Users see thousands of messages every day, and your post will easily get lost if it is not personalized.

 The speed of trends: current formats and memes become obsolete in hours — you need to react faster than a human.

 Manual errors: The human factor leads to publication delays, missed comments, and inaccurate reports.

 Different platforms have different rules: content that works great on Instagram fails on LinkedIn.

Brands need tools that automatically analyze the audience, generate content, and instantly adjust to changes in algorithms. This is where artificial intelligence comes on the scene.

SMM+AI is an ecosystem of cloud microservices that connects to your pages, CRM and advertising cabinets. The GPT-4o, Vision-Transformer, and Graph Neural Networks algorithms run 24/7 in the background, and you only see brief dashboards in a convenient web dashboard.

 1. Automatic content generator

The AI studies your brand's tone of voice, analyzes the competitors' feed, and suggests publication topics for the week ahead. The text, hashtags and even emojis are selected taking into account the psycholinguistics of the target audience. For the visual part, the Stable Diffusion XL neural network is connected, creating unique images without the risk of violating copyrights.

Thanks to predictive analytics, the system calculates the "golden" engagement windows for each subscriber segment. Posts are sent at a precisely calculated moment when the probability of a like or click is maximum.

The look-alike module builds a graph of user interests and behavior based on open data and the "pixels" of the site. Advertising campaigns automatically test up to 10,000 creatives, and the budget is redistributed in real time.

Facebook Instagram DM, Facebook Messenger, Viber, and Telegram support the GPT assistant. He understands natural language, instantly answers standard questions, collects lead forms and, if necessary, transmits the dialogue to the operator.

Convolutional and transformer models filter spam, toxic comments, and 18+ content. The algorithm takes into account the context, so there are fewer false positives than traditional stop word lists.

The Sentiment AI module tracks brand mentions, determines the emotional coloring of messages, and identifies emerging crises even before the media finds out about them.

Computer vision compares color palettes, image composition, and the frequency of logos appearing in competitors' content. This helps you find visual niches where you can stand out.

The Sales Link tool links social media reactions to CRM transactions. You see which story or reel the customer actually brought, and optimize the funnel based on data rather than intuition.

 9. Voice assistants in messengers

The neuro-linguistic engine turns long text messages into short audio summaries. Users listen to the brand's responses "on the run", and the level of satisfaction increases.

We don't just set up a service and leave. Soft Bis experts conduct workshops for your team so that you understand how to read reports, adjust strategies, and experiment with new formats.

1. Data import: we connect your pages, download the history of posts and advertising cabinets.

2. Model training: AI builds a brand profile and creates a customized style embedding.

3. Content generation: in 20 seconds, a dozen full-fledged publications with images are generated.

4. A/B testing: the system selects two versions by itself and runs them on a small segment to test hypotheses.

5. Optimization: the winning option is scaled, the budget is redirected, and the content is adjusted for live feedback.

6. Report: At the end of the week, the manager receives an interactive PDF with key metrics, growth forecast, and recommendations.

 The online clothing store increased the conversion from subscriber to customer from 1.8% to 4.6% in three months.

 A local coffee shop chain has reduced the cost of using Facebook ads by 37% thanks to dynamic creatives.

 The IT startup received 24/7 user support without hiring additional staff, and the CSAT level increased to 4.9 out of 5.

We store data in certified Tier III data centers in the EU, support AES-256 encryption, and sign a non-disclosure agreement. Algorithms are trained on public and synthetic samples; clients' personal data is not used without explicit consent.

 Natural Language Processing (NLP) is a GPT-4o-Large model, additionally trained for 120,000 posts in Russian and Ukrainian, understands slang and transliteration.

 Computer Vision (CV) — Vision Transformer analyzes video frames and makes recommendations on which fragment to turn into a teaser for Reels or TikTok.

 Reinforcement Learning (RLHF) — each user action (like, repost, comment) acts as a reward signal that improves future recommendations.

 Graph Models — Graph Sage builds a map of influencers and identifies "hidden opinion leaders" who can mention your brand for free.

All models are updated every 48 hours to take into account the latest trends and new issue rules.

 1C-UNF, UT or ERP is a ready—made REST connector for unloading sales and end-to-end analytics.

 Bitrix24 and amoCRM are two—way synchronization, leads from social networks immediately enter the funnel.

 Google Looker Studio — SMM+AI reports are translated into single BI dashboards so that marketing speaks the same language as finance.

 Slack, Microsoft Teams, and Telegram alerts about critical mentions come directly to executives' chats.

Can I use the service if I have only one Instagram account?

Yes, the Start tariff is suitable for small businesses and bloggers.

We use OAuth and store tokens in hardware Security Modules (HSM).

So, I believe in Ukrainian language, including dialecticisms and modern slang.

You can enable the "draft" mode in your personal account — the publication will not be released until you click "OK".

The first changes in reach and engagement are noticeable 7-10 days after launch.

 Q3 2025 — Support for an omnichannel chatbot with short video response generation.

 Q4 2025 — automatic creation of AR masks for Instagram and Snapchat based on corporate identity.

 Q1 2026 — Enabling generative 3D content to showcase the product from all sides directly in the user's feed.

Our office is located in Chernivtsi, but the service operates all over the world: from San Francisco to Tokyo. We serve projects in Russian, Ukrainian, English, Polish and Romanian. Wherever you are, Soft Bis technical support is available 24/7 and responds in an average of 2 minutes.

Ten years ago, companies were arguing over whether they needed a website. Today, no one has any questions about the need for a social media presence. But the next leap is intelligent automation. Soft Bis SMM+AI saves up to 80% of marketers' time, increases the profitability of advertising and helps brands speak the language of their audience.