A customer relationship management system (CRM, CRM system, abbreviated from the English Customer Relationship Management) is application software for organizations designed to automate strategies for interacting with customers (clients), in particular, to increase sales, optimize marketing and improve servicing clients by storing information about clients and the history of relationships with them, establishing and improving business processes and subsequent analysis of the results.
CRM is an interaction model based on the theory that the center of the entire business philosophy is the customer, and the main activities of the company are measures to ensure effective marketing, sales and customer service. Supporting these business goals includes collecting, storing and analyzing information about customers, suppliers, partners, as well as the company's internal processes. Functions to support these business goals include sales, marketing, customer support. wikipedia
